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BuzzFeed hit with layoffs, as digital ad dollars fall short
The media start-up BuzzFeed announced layoffs today, weeks after announcing a revenue shortfall and an end to efforts to go public. About 100 jobs in the US and 20 in the UK will be cut. BuzzFeed CEO...
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Nexstar Media Group to acquire video advertising infrastructure company LKQD
IRVING, Texas — December 8, 2017 — Nexstar Media Group, Inc. announced today that it entered into a definitive agreement to acquire LKQD Technologies , a leading independent video advertising...
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Horizon Media in Canada launched, Kevin Kivi named Senior VP and General Manager
Kivi joins Horizon Media Canada from MediaCom Canada where he was Senior Vice President, Business Director NEW YORK, NY — Dec. 11, 2017 — Horizon Media, a global leader in data-driven media and...
View ArticleCondé Nast licenses product-level purchase data from Nielsen Catalina Solutions
Data designed to enhance audience-based buying capabilities for magazine publisher’s CPG, beauty and OTC advertisers NEW YORK, NY – December 12, 2017 – Condé Nast today announced that it has licensed...
View ArticleANA study finds more than a third of respondents expanded in-house...
NEW YORK, NY — December 18, 2017 — A new ANA survey revealed that more than a third of respondents (35 percent) have expanded their in-house programmatic media buying capabilities and as a result have...
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2017’s four biggest moments in digital advertising
All this week TNM will feature guest columns reviewing the 2017 year in digital media or looking forward towards 2018. This first contribution is from Jennifer Flanagan, VP of Marketing at Adtaxi, the...
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Buying your time: the allure of direct payments
Ben Barokas, CEO and Co-Founder, Sourcepoint, says ‘publishers must be ready to accommodate shifting consumer tastes, needs, and habits, which in turn means monetization strategies should always be...
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Sarah Tskiras and Joni Morriss join Hearst UK as new Group Agency Directors
Tskiras was previously at Initiative, the UK media planning and buying agency, while Morriss was previously with Oath where she was Agency Group Lead for WPP LONDON, UK — December 18, 2017 — Hearst UK,...
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US advertising and marketing revenues set to grow 3.2% this year to $470.5B
Lack of major political and sporting events is being offset by strong upside in emerging digital & alternative media STAMFORD, Conn. — November 21, 2017 — US advertising & marketing revenues...
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No offer is one size fits all
Guest Column: Trena De Landro, VP, Publishing & Media, North America at MPP Global, says that personalized user experiences are the ones that get repeated, and should be goal for every publisher...
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